Health and Life
Life Insurance
Term, whole, and final expense coverage for the people who depend on you.
Two questions: how much your family would need, and what kind of policy fits.
Written by Pat Bernauer, licensed Minnesota insurance agent (NPN 32897) · Reviewed by Spencer Bernauer (NPN 18100632) · Updated
How we can help
One conversation, no medical exam to start it, and no pressure at the end of it.
- Work out what the people who depend on you would actually need, and for how many years.
- Compare term against whole life in real numbers rather than in adjectives.
- Shop it across carriers — underwriting for the same person varies more than most people expect.
- Walk you through the application, and the medical if one turns out to be needed at all.
You’ll work with Pat or Spencer directly. Whoever quotes it is the person who answers when you call about it later.
We’ll come back to you quickly, and it costs you nothing either way.
Send us what you have
Fill in what you know. Anything you leave blank, we’ll sort out on the phone. It goes straight to Pat and Spencer, not to a call center.
More about Life Insurance
A common starting point is ten to twelve times your income, but the honest version is arithmetic: what would it take to pay off the mortgage, cover the years of income your household would lose, handle final expenses, and fund whatever you had planned for your kids. Most people land somewhere they had not guessed.
- Term life (10, 15, 20, and 30 year)
- Whole and universal life
- Final expense and burial policies
- Mortgage protection coverage
- Key person and buy-sell business coverage
- No-exam options for qualifying applicants
- Coverage needs analysis before we quote
Term insurance covers a set number of years and is dramatically cheaper, which makes it the right answer for most families covering a mortgage and child-raising years. Permanent insurance costs more and lasts your whole life, building cash value along the way — genuinely useful for estate planning, business succession, or a lifelong dependent, and oversold to plenty of people who did not need it. We will tell you which situation you are in.
Rates are set by age and health at the time you apply, and locked for the term. Every year you wait costs money, and a diagnosis in the meantime can cost you the option entirely. If you have been meaning to get around to this, that is the whole argument.